Marketers tend to take a more traditional, long-term approach to marketing, focusing on building brand awareness and creating a loyal customer base. Growth hackers, on the other hand, tend to be more focused on short-term, rapid growth and experimentation.
SCOPE
Marketers are typically responsible for a wider range of activities, such as branding, advertising, PR, and customer engagement. Growth hackers, on the other hand, are often focused specifically on acquiring new users or customers through data-driven tactics.
METRICS
Marketers tend to focus on a broad range of metrics, such as brand awareness, engagement, and customer loyalty. Growth hackers, on the other hand, tend to focus specifically on metrics related to user acquisition and conversion, such as website traffic, sign-ups, and sales.
